Flagship vertical
Direct ordering
Your menu on a custom site, synced directly from Square Catalog — Apple Pay, Google Pay, and card payments through Square Web Payments. No marketplace commission; you keep the order.
Shipping now
Your own ordering platform, built on your Square.
We build, run, and grow a direct ordering platform for your restaurant — your menu, loyalty, catering, marketing, and an AI phone line, all on the Square you already use. You own every customer.
Live restaurant build
Nova Kitchen — a real ordering platform we built and run on Square. Try it yourself. Open the live site →
- 0%marketplace commission
- 0weeks to first launch
- 0%your data, exportable
- 0 hrsupkeep on your end
- Square APIsOrders · Catalog · Web Payments · Loyalty
Direct card processing via Square Web Payments. Standard Square processing rates apply; we add no marketplace markup.
Why now
Doing nothing has a cost.
Most operators quietly lose money every month — to fragmented tools, marketplace cuts, and a website that goes stale the day it ships.
Marketplace cuts
Third-party ordering takes a slice of every order. On your own site, you keep all of it.
Disconnected tools
A menu here, a form there, payments somewhere else — and you're the glue holding it together.
Set-and-forget sites
Most sites are built once and abandoned. Yours is hosted, run, and kept current — you never touch it.
01 · What we build
One platform, built around your restaurant.
The platform is built on your Square, run and grown for you. Your menu, your customers, your data — we handle the technology so you never maintain anything.
See plans & pricingLoyalty & catering
Repeat customers earn rewards automatically. Catering orders flow through a dedicated pipeline with a separate owner dashboard.
Customer marketing on autopilot
Email and SMS win-backs that bring diners back — triggered by order history, automatically, without manual effort.
AI phone receptionist
24/7 AI phone line answers calls, captures orders and info, and routes the call — so you never miss a customer when the kitchen is full.
You own everything
Your customer data is exportable anytime. No lock-in. Built on the Square you already pay for.
02 · How we ship
Predictable cadence, fixed scope, public timeline.
Every plan follows the same three-phase shape. Intake locks the scope, the build runs against it, and launch puts your platform live on our infrastructure. You see the full six-phase cadence on the process page.
- 01
Intake
60 minutesOne discovery call covers your restaurant, your Square setup, and what the platform needs to do. A clear plan and price lands within 24 hours.
- 02
Build
2 to 5 weeksFoundation, features, polish — daily commits, weekly Loom walkthroughs, quality gate before anything ships.
- 03
Launch
Go-live + onboardingWe put your platform live on our infrastructure, wire your custom domain, and walk you through it. Your data exports anytime, and support continues with your plan.
03 · What's running today
Real systems, running today.
Each piece below is a system we've built and continue to operate. Open one to see how it was scoped, what it does, and how it was put together.
04 · Plans
The restaurant platform, priced in public.
Three flat-monthly plans — Core at $399, Plus at $599, Pro at $899 — built on your Square, live in ~2 weeks. You own every customer.
Core
Get online and take direct orders — your menu on a custom site, on the Square you already use.
$399/mo
See plan →Plus
Most commonTurn first-time diners into regulars — loyalty, catering orders, and automated email & text that brings them back.
$599/mo
See plan →Pro
The platform runs and grows itself — an AI phone line plus monthly marketing and menu ops, handled for you.
$899/mo
See plan →Questions
Common questions.
- How fast will I be live?
- Most builds go live in about two weeks. Core ships fastest; Plus and Pro add a little time for the extra features (loyalty, catering, AI phone), but the build window is still measured in weeks, not months.
- Do I own my data?
- Yes — always. Your content and data are exportable anytime, during your subscription and during the offboarding window if you ever leave. You are never locked in.
- What exactly do I own, and what do you keep?
- You own your data and content and can take them with you. We own, host, and maintain the software that runs it — that's what keeps it fast, secure, and never out of date, with nothing for you to maintain. You're buying a system that's run for you, not a pile of code to manage.
- Why is it a subscription instead of a one-time build?
- The monthly covers hosting, running, security, updates, and support — your system stays live and current instead of going stale the day it ships. Setup is one-time; the subscription keeps it healthy.
- Can you work with the tools I already use?
- Yes. For restaurants we build Square-native today, so your menu stays in sync with the Square account you already pay for — and we integrate other systems where the platform allows. Tell us your stack on the intake call and we'll confirm what's possible.
- What if I need changes after launch?
- Ongoing changes and care are what the subscription covers — Pro adds priority turnaround and monthly content ops. You won't be quoted a new project every time something needs to move.
- Who actually does the work?
- SPAO Systems is a focused studio. You work directly with the people who build and run your system — no agency layers, no account managers, no handoffs to junior staff.
- Is my site fast, secure, and findable?
- Yes — performance, accessibility, and SEO are built in, not bolted on. Sites ship at top performance scores by default.
- What does the intake call cover — and is it a sales pitch?
- We look at your business and tell you straight what we'd build, what it costs, and the timeline — even if the honest answer is “not yet.” No pressure, no obligation.
- Are there hidden fees?
- No. Pricing is public: a one-time setup and a flat monthly. What you see is what you pay.
05 · Start here
Ready to talk?
Start with a free growth audit of your website — real measurements, the clearest opportunities, no strings. We follow up with the right next step from there.
Run your free growth audit